Branded entertainment
Branded entertainment
http://www.sourcewatch.org/index.php?title=branded_entertainment
Brand strategy
A creative brand strategy is creating a solid brand identity for your company and then have your customers associate it with your companies' name. this involves both the implementation of a strong branding strategy and enlisting the help of a professional branding company.
http://www.brandidentityguru.com/brand_strategy.htm
Brand personality
Samenvatting, forum, tips en complete beschrijving van dimensies van merkpersoonlijkheid (aaker). beschrijf en meet de „persoonlijkheid“ van een merk. - 12manage
http://www.12manage.com/methods_aaker_brand_personality_framework_nl.html
Brand management
Brand management
http://en.wikipedia.org/wiki/brand_management
Brandgagement
Brandgagement
http://www.marketingfacts.nl/berichten/20061003_nieuwe_rubriek_brandgagement/
Concepting
Concepting
http://crossmediaforum.web-log.nl/crossmediaforum/concepting_crossmedia/index.html
Top of Mind Awareness
Article about top of mind awareness in industrial markets. why you need to get and keep it!
http://www.sticky-marketing.net/articles/top-of-mind.htm
Personal branding
Personal branding
http://www.lancelots.nl/marketing/personal-branding
Imagineering
Imagineering
http://www.hansmestrum.com/mt/mt-search.cgi?tag=imagineering&blog_id=9
Corporate branding
Wat is corporate branding
http://www.lemento.com/corporate-branding/corporate-branding.html
Word of mouth marketing
Word of mouth marketing association is the official organization for the viral, blog, buzz, evangelism, influential, consumer-generated-media and word of mouth marketing industry. events, newsletters, blogs and knowledge about word of mouth and word-of-mouth marketing.
http://www.womma.org/